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Mattia Gregoroni

@mattiamediax

INSTAGRAM · 2026-03-08Source

40likes

73comments

Remix This

Recreate with Kling 3

Make your own AI viral video

Prompt

GLOBAL LOCK:
Subject is a Caucasian male, late 20s, light brown hair, short beard, wearing a beige crewneck sweatshirt and a silver chain. Product is a luxury red geometric perfume bottle with a silver crocodile-shaped cap. Environment alternates between a high-end cinematic red studio, a neutral UGC indoor setting, and a software UI. Color grade is dominated by saturated "Louboutin Red" and deep blacks. Lighting is hard, directional, and dramatic for product shots; soft and natural for UGC shots. Speech is direct-to-camera, energetic, and professional.

[00:00–00:03]
Extreme close-up of the red perfume bottle. A hand with long, pointed red acrylic nails holds the bottle. Background is glossy red latex with vertical folds. Lighting is sharp, creating bright specular highlights on the silver crocodile cap. Text overlay: "every product SKU". Motion: Subtle camera drift towards the bottle.

[00:03–00:05]
Medium shot of a glamorous woman in a sharp red blazer and a man in a black tuxedo standing behind her. The woman holds the red perfume bottle. Background is a dark, moody gala setting with red curtains. Lighting is cinematic rim lighting. Text overlay: "but traditional shots are slow expensive and hard to scale".

[00:05–00:06]
Cut to the creator (Caucasian male, beige sweatshirt) in a brightly lit room with a green wall. He is speaking directly to the camera. Natural window lighting from the side.

[00:06–00:11]
Screen recording of the "Invideo" web interface. The cursor navigates to "Advertising Studio". A single product photo of the red bottle is uploaded. The UI shows various "Thematic Photography" presets like "Cartier" and "Amazon A+ Content". Text overlay: "this is advertising studio inside invideo".

[00:11–00:15]
The screen transitions to show a grid of generated assets: a primary Amazon white-background image, followed by a collage of "secondary listing visuals" and "lifestyle catalogue shots" featuring the red bottle in various Parisian and luxury settings.

[00:16–00:18]
A vertical three-panel split screen. Top panel: A black high-heeled boot on a white background. Middle panel: The red perfume bottle. Bottom panel: Black patent leather dress shoes. All three panels show the products rotating or being showcased cleanly. Text overlay: "if you manage products at scale this changes the entire workflow".

[00:19–00:21]
Return to the cinematic shot of the woman in the red suit and the man in the tuxedo. The woman holds the bottle towards the camera. Large bold text overlay: "comment 'STUDIO'". The lighting is warm and dramatic.

[00:22–00:24]
Black screen with a white animated logo (a stylized "i" or blob) followed by the "invideo" brand name and the tagline "Your Power to Play".

NEGATIVE PROMPT:
Visual: blurry textures, inconsistent bottle shape, distorted crocodile cap, flickering red lights, messy background, low resolution, watermark, distorted hands, extra fingers.
Speech: robotic tone, background noise, muffled audio, lip-sync delay, stuttering, flat delivery.

SPEECH PACK:
[00:00–00:05] "Every product SKU needs around 7 to 10 images to sell online, but traditional shots are slow, expensive, and hard to scale."
TAKE_A: Fast-paced, emphasizing "7 to 10" and "hard to scale."
TAKE_B: Concerned tone, slowing down on "slow, expensive."
TAKE_C: Professional narrator style, crisp enunciation.

[00:05–00:11] "This is Advertising Studio inside Invideo. Upload a single product photo, choose a preset..."
TAKE_A: Excited, "Aha!" moment delivery.
TAKE_B: Instructional, steady pace.
TAKE_C: Casual, like sharing a secret.

[00:11–00:21] "...and generate a complete asset set. If you manage products at scale, this changes the entire workflow. Comment 'STUDIO'."
TAKE_A: Authoritative, strong emphasis on "entire workflow."
TAKE_B: Direct and punchy, fast CTA.
TAKE_C: Smooth transition from explanation to the final command.

How mattiamediax Made This AI Product Photography Automation InVideo AI Video - and How to Recreate It

This case study analyzes a high-converting "Problem-Solution" short-form video by @mattiamediax. The video leverages a cinematic editorial aesthetic—specifically a bold, high-contrast "Christian Louboutin" red palette—to hook viewers before transitioning into a practical AI software demonstration. By contrasting the "slow and expensive" nature of traditional product photography with the "instant scale" of AI-generated assets, the creator targets e-commerce entrepreneurs and marketing agencies. The visual hook uses shallow depth of field, luxury wardrobe (red suits, tuxedos), and dynamic product close-ups to establish immediate authority and "scroll-stop" power.

What You’re Seeing: Visual Analysis

The video opens with a striking close-up of a luxury perfume bottle, held by a hand with long, matching red nails, set against a glossy red latex background. The lighting is hard and directional, creating sharp highlights on the silver crocodile-shaped cap and the glass bottle. This "high-fashion" segment uses a warm, saturated color grade dominated by deep reds and blacks.

As the video progresses, it cuts to a UGC-style talking head of the creator in a neutral, well-lit room, which builds trust and provides a "human" bridge to the software tutorial. The tutorial itself features a clean screen recording of the Invideo AI interface, showing a "one-click" workflow. The final segments use a split-screen layout to demonstrate variety (boots, shoes, bottles), reinforcing the "scale" argument. The background music is a rhythmic, upbeat track that matches the fast-paced editing cuts, keeping the energy high throughout the 24-second duration.

Shot-by-Shot Breakdown

Time Range	Visual Content	Shot Language	Lighting & Tone	Viewer Intent
00:00–00:03	Close-up of red perfume bottle with silver croc cap.	Extreme Close-up (ECU)	High-contrast, Glossy Red	Hook: Visual "eye candy" & problem statement.
00:03–00:05	Models in red suit and tuxedo holding the product.	Medium Shot (MS)	Cinematic, Editorial	Establish "Premium" value of the output.
00:05–00:06	Creator talking directly to camera.	Medium Close-up (MCU)	Natural, Soft Light	Build authority and human connection.
00:06–00:11	Invideo "Advertising Studio" UI demo.	Screen Recording	Clean, Digital UI	Demonstrate the "How-to" (Tutorial value).
00:11–00:15	Grid of generated Amazon/Lifestyle assets.	Graphic Overlay	Bright, Commercial	Proof of result: "Complete asset set."
00:16–00:18	Vertical split-screen showing boots and shoes.	Multi-panel layout	Studio White / Minimalist	Showcase versatility and scalability.
00:19–00:24	Return to models with "Comment STUDIO" text.	Medium Shot (MS)	Cinematic Red	CTA: Drive engagement and lead gen.

Why It Went Viral

The success of this video lies in its Visual-Utility Gap. It starts with a visual that looks like a million-dollar ad campaign (The "Christian Louboutin" aesthetic) and then reveals that this level of quality is now accessible via a simple AI tool. This triggers a "How did they do that?" response in the first 3 seconds.

Psychological Triggers: The video targets the pain point of "Scaling". For e-commerce owners, the bottleneck is often content creation. By using keywords like "7-10 images per SKU" and "traditional shots are slow," the creator speaks directly to a business owner's frustration. The "Comment STUDIO" call-to-action is a classic "Engagement Bait" strategy that works because the value proposition (getting the tool link) is high enough to justify the effort of commenting.

Platform Perspective: Instagram's algorithm favors high watch time and "Saves". This video is highly "saveable" because it functions as a resource/tool recommendation. The fast pacing (cuts every 1-2 seconds) ensures viewers don't drop off, while the high-end visuals signal to the algorithm that this is "premium" content, often resulting in wider distribution to the "Explore" page.

5 Testable Viral Hypotheses

The "Luxury Hook" Hypothesis: Using a recognizable high-end brand aesthetic (like Louboutin Red) in the first 2 seconds increases retention by 40% compared to generic product shots.
The "UI-as-Magic" Hypothesis: Showing a screen recording of a "one-click" transformation creates a "magic trick" effect that drives higher share rates.
The "Problem-First" Scripting: Starting with a specific business metric ("7-10 images per SKU") filters for a high-intent, professional audience, leading to better conversion.
The "Split-Screen Variety" Hypothesis: Showing three different product categories simultaneously (shoes, boots, perfume) proves the tool's versatility faster than a single-product demo.
The "Keyword CTA" Hypothesis: Asking for a specific word ("STUDIO") instead of a generic "link in bio" increases comment volume, which signals "high engagement" to the platform.

How to Recreate: From 0 to 1

Step 1: Topic Selection & Positioning

Choose a "boring" but essential business task (e.g., product photography, copywriting, ad creative) and find an AI tool that automates it. Position yourself as the "efficiency expert."

Step 2: Establish the Visual "North Star"

Identify a high-end brand aesthetic to emulate for your hook. For this video, it's the "Red & Silver" luxury vibe. Use AI image generators (Midjourney/DALL-E) to create 2-3 "Hero" shots of your product in this style.

Step 3: Record the "Human" Bridge

Film a 5-second clip of yourself explaining the problem. Use a neutral background and clear audio. This breaks the "AI-only" feel and builds personal brand equity.

Step 4: Screen Record the Workflow

Record the actual software interface. Pro Tip: Zoom in on the "Generate" button or the specific feature name so it's readable on a small mobile screen.

Step 5: Assemble the Asset Grid

Create a collage or a fast-scrolling grid showing the output of the tool. This is your "Proof of Work" segment. It should look overwhelming in a good way (lots of value).

Step 6: The "Scale" Split-Screen

Use a video editor (CapCut/Premiere) to create a 3-panel vertical layout. Show different products being processed to prove the tool isn't a "one-trick pony."

Step 7: Add High-Impact Text Overlays

Use bold, sans-serif fonts. Keep text in the "safe zone" (center of the screen). Use contrasting colors (White text on Red background) to ensure readability.

Step 8: Publishing & Automation

When you post, use an automation tool (like ManyChat) so that when people comment your keyword ("STUDIO"), they automatically receive the link in their DMs. This maximizes the conversion from viewer to lead.

Growth Playbook & Distribution

3 Ready-to-use Opening Hooks

"Stop paying $2,000 for product shoots. Do this instead."
"Every Amazon seller needs 7 images per SKU. Here is how to get them in 7 seconds."
"The secret workflow luxury brands use to scale their content."

4 Caption Templates

Option 1 (Direct Value):
Traditional product photography is dead. 📸 I just generated 15 high-end assets for this SKU using one photo.
👇 Comment "STUDIO" and I’ll send you the tool I used!

Option 2 (The "Pain Point" solve):
Scaling an e-com brand is hard when content is the bottleneck. 🛑 This AI workflow changes everything.
Check the breakdown in the video.
Want the link? Comment "STUDIO" below!

Hashtag Strategy

Broad (Reach): #ecommerce #marketingtips #ai #entrepreneur #businessgrowth
Mid-tier (Niche): #productphotography #amazonfba #contentautomation #digitalmarketing
Long-tail (Targeted): #invideoai #aiadcreative #ecommercehacks #louboutinaesthetic

Frequently Asked Questions

What tools make it look the most similar?

Use Invideo AI for the asset generation and CapCut for the fast-paced cinematic editing.

What are the 3 most important words in the prompt?

"Editorial," "Cinematic Lighting," and "Product-centric."

How can I avoid making it look like AI?

Mix in real UGC footage of yourself and use high-quality "Global Lock" parameters for consistent textures.

Is it easier to go viral on Instagram or TikTok with this?

Instagram, as the "Luxury/Aesthetic" vibe performs better there than on TikTok's more raw UGC environment.

How should I properly disclose AI use?

Use the platform's built-in "AI-generated" label and mention it in the caption to build transparency.