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This AI image feature has templates for you that helps you create quality imagery @leonardoaiofficial Comment “AI” for a link 🔥 #LeonardoAI #LeonardoBlueprints #AIImageGenerator #GenerativeAI #CreativeAI #AIForCreators #AIMagic #AIContentCreation #PremadeTemplates #MultiSceneAI #NextGenImagery #SmartAI #DigitalCreators #InnovativeAI #AIWorkflow #FutureOfDesign #AIStorytelling #VisualCreativity #TechForCreators #CreatorEconomy

Rourke Sefton-Minns

@rourke · creator

INSTAGRAM · 2025-11-11Source

4.7Klikes

1.4Kcomments

Remix This

Recreate with Wan2.6

Make your own AI viral video

Prompt

GLOBAL LOCK: 
Subject is a Caucasian male in his mid-30s with a well-groomed brown beard and medium-length wavy brown hair. He consistently wears a white and olive-green "VANS" trucker hat and a plain, high-quality white crew-neck t-shirt. The environment for the creator's shots is a warm, indoor setting with soft ambient lighting and a neutral, slightly out-of-focus background. The AI-generated content features a cinematic, high-contrast aesthetic with vibrant colors (primarily deep reds and blacks). The speech is energetic, clear, and direct-to-camera, delivered with a "tech-enthusiast" persona.

[00:00–00:05]
Visual: A cinematic, deep red Porsche 911 is shown from multiple angles: top-down, rear view, and 3/4 side profile. The car has a metallic finish and is set against a dark, moody red background with dramatic studio lighting. Text overlay reads "Multiview Perspective Change."
Subject: The creator appears in a small, rounded-square overlay at the bottom center, pointing upwards with both index fingers.
Camera: Smooth transitions between static product shots.
Speech: "This genuinely feels like a cheat code to create high-quality AI visuals for your brand or business."
Sync: Cut to the next shot on the word "business."

[00:05–00:19]
Visual: A rapid-fire montage of the creator's face swapped into various AI-generated scenes: 
1. A close-up of the VANS hat.
2. A model holding a smartphone.
3. A bold fisheye portrait wearing colorful puffer jackets and sunglasses.
4. An "Indie Garden Polaroid" shot with sunflowers and a guitar.
5. A "Halloween Party" shot of the creator in a yellow duck costume holding a red cup.
6. An "Urban Glare Portrait" in a city street.
Subject: Creator remains in the bottom overlay, gesturing with his hands as if explaining the variety.
Motion: Fast cuts (approx. 1-2 seconds each) with slight zoom-ins.
Speech: "This is called Blueprints, and it allows you to create multiple angled shots of any scene. You can upload product reference images and you can even replicate certain styles of images with a simple VFX template they've created for you."

[00:20–00:35]
Visual: Screen recording of the Leonardo.ai interface. The cursor moves to the left sidebar, hovering over and clicking the "Blueprints (Beta)" button highlighted with a red box. It then scrolls through a gallery of templates, selecting "Product Studio Photoshoot."
Subject: Creator in the overlay, looking slightly off-camera as if watching the screen, pointing to the UI elements.
Speech: "All you have to do is upload an image of yourself, and here's how to do it. To get started on Leonardo, you can go to the Blueprints section, and they have all of these different templates."

[00:36–00:45]
Visual: The UI shows the "Upload Person Photo" step. A photo of the creator in his white t-shirt and VANS hat is uploaded. Then, a "Product Photo" of a black smartphone is uploaded. The "Generate" button is clicked. The result shows the creator holding the phone in a professional studio setting.
Subject: Creator in the overlay, nodding and smiling as the result is revealed.
Speech: "You can then select one you want and upload a reference image of your face, for example, and then hit next. Now you can upload a reference image of a product, and then boom! You can actually create images of you holding the product in that environment."

[00:46–00:51]
Visual: The UI shows a "Multiview Perspective Change" generation of the creator sitting on a park bench from different angles (back view, side view, top-down). The video ends with the creator full-screen (or large overlay) against a dark background with the text "TYPE AI COMMENTS."
Subject: The creator winks at the camera and points forward.
Speech: "But it gets crazier because you can use different templates like multiview perspective... if you want to try it out for yourself, type AI in the comments and I'll send you the link."
Sync: Final wink lands exactly on the last word.

NEGATIVE PROMPT:
Visual: blurry face, inconsistent beard length, distorted VANS logo, extra fingers, flickering background, low-resolution UI, robotic body movements, unnatural skin texture, messy hair transitions.
Speech: monotone delivery, background noise, muffled audio, robotic cadence, misaligned lip-sync, harsh "S" sounds, long pauses between sentences.

SPEECH PACK:
[00:00-00:05]
Transcript: "This genuinely feels like a cheat code to create high-quality AI visuals for your brand or business."
TAKE_A: (Energetic, emphasizing "cheat code" and "business")
TAKE_B: (Fast-paced, breathless excitement)
TAKE_C: (Confident, authoritative tone)

[00:46-00:51]
Transcript: "If you want to try it out for yourself, type AI in the comments and I'll send you the link."
TAKE_A: (Friendly, inviting, with a wink at the end)
TAKE_B: (Direct, urgent, pointing at the camera)
TAKE_C: (Casual, "by the way" style delivery)

Why rourke's Leonardo AI Blueprints Went Viral - and the Formula Behind It

This case study analyzes a high-performing AI tutorial by creator @rourke, which leverages the "Cheat Code" hook to introduce Leonardo.ai's Blueprints feature. The video masterfully blends high-end cinematic product visuals—specifically a deep red Porsche 911—with relatable, "lo-fi" talking-head commentary. By showcasing how a single face reference can be transformed into multiple professional aesthetics (from "Urban Glare Portrait" to "Indie Garden Polaroid"), the creator provides immediate "Aha!" value. The visual style is characterized by a split-screen or overlay format: the top 80% features high-definition AI-generated content and UI walkthroughs, while the bottom 20% features the creator in a consistent, warm-lit indoor setting. This "Face-to-UI" transition is a proven growth lever for tech-focused indie creators, as it humanizes complex AI tools while demonstrating their power in real-time.

What You’re Seeing: A Visual Breakdown

The video is a fast-paced, educational reel that uses a "Reaction + Tutorial" hybrid structure. The subject is a male creator with a beard, wearing a distinctive "VANS" trucker hat and a plain white t-shirt, positioned in a circular or rounded-square overlay at the bottom of the frame. The background of his personal shot is a softly lit bedroom or studio with warm, golden-hour tones. The main content area cycles through high-contrast, vibrant AI generations and a screen recording of the Leonardo.ai dashboard.

Shot-by-Shot Breakdown

Time Range	Visual Content	Shot Language	Lighting & Tone	Viewer Intent
00:00–00:05	Cinematic red Porsche 911 rotating in a dark studio.	Product Close-up / Multiview	High-contrast red/black, dramatic shadows.	The Hook: Visual "eye candy" to stop the scroll.
00:05–00:19	Rapid montage of the creator's face in various AI styles (Duck suit, Fisheye, Garden).	Fast-cut montage / Style showcase	Varied: from bright daylight to moody indoor party.	Demonstrate Versatility: Showing the "Blueprints" range.
00:20–00:35	Screen recording of the "Blueprints" UI and "Product Studio" selection.	UI Walkthrough / Screen Capture	Clean, dark-mode software interface.	Educational Value: Proving it's easy to do.
00:36–00:45	Uploading a face photo and generating a "Model holding product" image.	Process Demo / Result Reveal	Comparison of raw photo vs. AI result.	Trust Building: Showing the "Before and After."
00:46–00:51	Creator full-screen (or large overlay) with "TYPE AI" text overlay.	Direct-to-camera CTA	Warm, inviting, personal.	Conversion: Driving comments for the automation link.

Why It Went Viral: The "Cheat Code" Strategy

The core of this video's success lies in its psychological framing. By calling the feature a "cheat code," the creator taps into the viewer's desire for shortcuts and competitive advantages. The selection of the Porsche 911 as the opening visual is a deliberate choice; it's a "status symbol" object that signals high-quality production value immediately. This isn't just a tutorial; it's a demonstration of how an indie creator can achieve "brand-level" imagery without a professional studio or a massive budget.

Furthermore, the video uses identity-based marketing. By showing himself in a duck costume, a fisheye lens, and a professional photoshoot, the creator proves that the AI can handle his specific face consistently. This solves a major pain point for AI creators: character consistency. The "Aha!" moment happens when the viewer realizes they can put themselves into any professional scenario with a single click.

Platform Perspective: The Engagement Loop

From a platform perspective, this video is designed to maximize Watch Time and Comment Velocity. The first 3 seconds are purely visual (the Porsche), which bypasses the "ad-blindness" users have for talking heads. The rapid-fire montage from 0:05 to 0:15 creates a "loop effect" where users might re-watch to see a specific style they missed.

The most critical signal, however, is the "Comment AI" CTA. This is a classic "Lead Magnet" strategy. By promising a link in exchange for a specific keyword, the creator triggers Instagram's algorithm to see a high volume of comments, which signals that the content is highly engaging, pushing it to the Explore page and Reels feed of non-followers.

5 Testable Viral Hypotheses

The "Status Object" Hook: Using a luxury car (Porsche) in the first 2 seconds increases initial retention by 20% compared to a standard talking head.
The "Style Buffet" Effect: Showing 5+ distinct visual styles in under 10 seconds creates a "curiosity gap" that encourages re-watching.
UI Transparency: Including the actual mouse clicks and button names (e.g., "Blueprints Beta") reduces the "perceived effort" for the user, increasing save rates.
The "Keyword Trigger": Using a 2-letter keyword ("AI") for the CTA minimizes friction for the user, resulting in 3x more comments than a general "link in bio" CTA.
Consistent Persona Overlay: Keeping the creator's face visible at all times (even during UI shots) maintains a human connection and builds personal brand authority.

How to Recreate: From 0 to 1

Step 1: Topic Selection & Positioning

Choose a "hidden" or "beta" feature of a popular tool. Position it as a "Cheat Code" or "Secret Shortcut" to solve a specific problem (e.g., "How to get consistent faces in AI").

Step 2: Capture Your "Base" Identity

Film yourself in a well-lit, neutral environment. Wear something with a clear logo or color (like the VANS hat) to help the AI—and the audience—recognize you across different styles.

Step 3: Generate the "Eye Candy"

Use Leonardo.ai or Midjourney to create a high-end "hook" image. A car, a luxury watch, or a cinematic landscape works best. This will be your 0–2 second hook.

Step 4: Create the Style Montage

Use the "Blueprints" or "IP-Adapter" feature to generate 5-7 variations of your face in different settings. Export these as high-res images.

Step 5: Record the UI Walkthrough

Use a screen recorder (Loom or OBS) to show the exact steps. Keep it fast—no more than 15 seconds. Highlight the specific buttons with a red box in post-production.

Step 6: The "Reaction" Overlay

In your editing software (CapCut or Premiere), place your talking-head video in a small overlay at the bottom. Sync your gestures (pointing up) to the content appearing above you.

Step 7: Add Dynamic Captions

Use high-contrast, "bouncing" captions. Highlight keywords like "Cheat Code," "High Quality," and "AI" in a different color (yellow or green).

Step 8: Set Up the Automation

Use a tool like ManyChat to automatically send the link to anyone who comments "AI." This ensures you don't have to manually reply to thousands of comments.

Growth Playbook: Hooks & Captions

3 Ready-to-Use Opening Hooks

"This genuinely feels like a cheat code for [Niche]..."
"Stop wasting hours on [Task]. Do this instead..."
"I found the secret feature that [Big Brand] uses for their visuals..."

Caption Template

The "Value-First" Structure:
[Hook: This AI feature is a total game changer for creators 🚀]
[Value: I used to spend hours trying to get my AI images to look consistent. Now, with Blueprints, I can swap styles in seconds while keeping my face exactly the same.]
[Engagement: It’s currently in Beta but you can try it now.]
[CTA: Comment “AI” and I’ll DM you the direct link to try it! 👇]

Hashtag Strategy

Broad (Reach): #AI #GenerativeAI #TechTrends #ContentCreator
Mid-Tier (Targeted): #LeonardoAI #AIImageGenerator #CreativeTools #DigitalMarketing
Niche (Community): #AIForCreators #AIPhotography #SmallBusinessHacks

Frequently Asked Questions

What tools make it look the most similar?

Use Leonardo.ai for the images and CapCut for the "overlay" video editing style.

What are the 3 most important words in the prompt?

"Consistent identity," "Cinematic lighting," and "High-resolution texture."

Why does the generated face look inconsistent?

You likely need a higher "Character Strength" setting or a clearer, front-facing reference photo.

How can I avoid making it look like AI?

Add "film grain" and "slight motion blur" in post-production to mimic real camera movement.

Is it easier to go viral on Instagram or TikTok with this?

Instagram is currently rewarding "educational carousels and reels" with high comment-to-view ratios.

How should I properly disclose AI use?

Use the platform's built-in "AI-generated" label and mention the tool in the caption.