How to replace clothing on models and make a storyboard using AI Want the prompts and to try LTX Studio? Comment “AI” for a link #LTXStudio #FluxKontext #AIClothingChange #AIImageGenerator #GenerativeAI #CreativeAI #AIForCreators #AIMagic #FashionAI #AIForAdvertising #AIContentCreation #MoodBoards #StoryBoards #NextGenAI #AIForFashion #SmartAI #InnovativeAI #VisualStorytelling #DigitalCreators #CreatorEconomy

Rourke Sefton-Minns

@rourke · creator

INSTAGRAM · 2025-08-28Source

9.0Klikes

4.2Kcomments

Remix This

Prompt

GLOBAL LOCK:
Subject is a young East Asian female model, approximately 20-25 years old, with a slender build and neutral, professional editorial expression. She has dark hair tied back in a sleek bun. Her wardrobe consists of a white, green, and black Nike-style zip-up tracksuit jacket and light blue patterned trousers. The environment is a clean, minimalist photography studio with a neutral grey background and soft, high-key three-point lighting. The camera uses a 50mm or 85mm prime lens feel, creating a shallow depth of field with a clean, sharp focus on the subject. The color grade is bright, high-contrast, and editorial, resembling a high-end fashion lookbook.

[00:00–00:03]
The model is shown in three distinct states: first, sitting in a light blue hoodie; second, a reference image of a white/green tracksuit; third, the final merged result of the model wearing the tracksuit. The camera is a static medium shot. Lighting is soft and even.

[00:04–00:07]
A storyboard grid view showing 16 small frames. In each frame, the same model is in a different pose: standing, sitting, arms crossed, hands on hips. The character consistency is high; the tracksuit and facial features remain identical across all frames.

[00:08–00:15]
A screen recording of the LTX Studio interface. A cursor uploads a photo of a male model in a grey hoodie, then uploads a reference photo of the white/green Nike jacket. The UI is dark mode with blue highlights.

[00:16–00:20]
The cursor clicks into a text prompt box and types: "Replace the dark jumper with the white nike jacket." The AI processes, and the image of the male model updates to show him wearing the Nike jacket. The transition is a clean "pop" into the new clothing.

[00:21–00:25]
The screen switches to a browser window showing a ChatGPT chat. The text displays a list of "Flux Kontext Poses" including "Standing Poses," "Action/Dynamic Poses," and "Seated Poses" with detailed descriptive bullet points.

[00:26–00:31]
Back to the LTX Studio storyboard. The screen scrolls through dozens of variations of the Asian female model in the Nike tracksuit, showcasing a wide range of professional fashion poses. The motion is a smooth vertical scroll.

NEGATIVE PROMPT:
Visual artifacts, distorted logos, extra limbs, blurred facial features, inconsistent clothing patterns, robotic movement, flickering lighting, low resolution, grainy texture, unnatural skin tones, warped background, text/watermarks on the model's skin, mismatched shadows.

SPEECH PACK:
[00:00-00:07]
"Here's how to replace clothing on models using AI and then generate hundreds of different poses of them and then use camera presets to create motion."
TAKE_A: (Energetic, fast-paced, direct-to-camera)
TAKE_B: (Informative, steady cadence, emphasizing "hundreds of different poses")
TAKE_C: (Casual, conversational, slightly faster on the intro)

[00:08-00:15]
"This is LTX Studio. Start by uploading your photo to LTX Studio. Then you can upload a photo of the item of clothing."
TAKE_A: (Instructional, clear pauses between steps)
TAKE_B: (Warm, helpful tone, emphasizing the tool name "LTX Studio")
TAKE_C: (Quick, "pro-tip" style delivery)

[00:16-00:25]
"And you can write in a prompt asking it to switch them over. Then you've got your image which you can then bring back into Flux Kontext and now go to ChatGPT where you can take any of these prompts."
TAKE_A: (Explaining the workflow, emphasizing the "switch them over" moment)
TAKE_B: (Logical progression, clear articulation of "Flux Kontext")
TAKE_C: (Excited, showing the "magic" of the prompt)

[00:26-00:31]
"And if you type AI in the comments I'll send you all my prompts and then you get all of these different poses. If you want to try this out for yourself, type AI in the comments and I'll send you the link."
TAKE_A: (Strong Call to Action, emphasizing the word "AI")
TAKE_B: (Friendly, offering value, clear and punchy ending)
TAKE_C: (Fast, high-energy finish to drive engagement)

Why rourke's LTX Studio Clothing Swap Went Viral - and the Formula Behind It

This tutorial by creator @rourke is a masterclass in AI-driven fashion editorial production. It demonstrates a high-utility workflow using LTX Studio and Flux Kontext to solve a multi-billion dollar problem: the cost of professional fashion photography. The video showcases how to seamlessly swap clothing on a model while maintaining character consistency and generating a full storyboard of diverse poses. Visually, the case study features a clean, high-contrast aesthetic—pairing a "talking head" UGC overlay with crisp, professional AI-generated sportswear imagery. By bridging the gap between "cool AI art" and "practical business tool," this content targets indie creators, e-commerce owners, and digital marketers looking to scale their visual assets without the overhead of traditional photoshoots.

What You’re Seeing

The video utilizes a split-screen "reaction/tutorial" format. The bottom third features the creator, a man with a beard wearing a tan "Vans" cap and a white t-shirt, providing a human connection. The top two-thirds serve as the "canvas," displaying dynamic screen recordings of the AI interface and the resulting high-fidelity images. The color palette is dominated by the clean whites and greens of the Nike-style tracksuits, set against a neutral studio grey background, giving it a professional "editorial" feel.

Shot-by-Shot Breakdown

Time Range	Visual Content	Shot Language	Lighting & Tone	Viewer Intent
00:00–00:03	A "Before & After" diagram showing a model, a jacket, and the merged result.	Static Graphic Overlay	Bright, High-Key Editorial	The Hook: Immediate proof of concept.
00:04–00:07	A rapid-fire grid (storyboard) of the same model in 16+ different poses.	Screen Recording (Grid View)	Consistent Studio Lighting	Showcasing Scale: Proving the AI can handle variety.
00:08–00:15	UI walkthrough: Uploading a base model photo and a reference clothing photo.	UI Close-up	Dark Mode Interface	Educational: "How-to" starts here.
00:16–00:20	Typing the prompt: "Replace the dark jumper with the white nike jacket."	Text Entry Focus	Clean, Minimalist	Demonstrating Ease: Showing it's just natural language.
00:21–00:25	Switching to ChatGPT to generate a list of "Fashion Poses."	Browser View	Informational	Value Add: Providing the "secret sauce" for variety.
00:26–00:31	Final scroll through the generated storyboard with a "Comment AI" CTA.	Fast Scroll / Text Overlay	High-Energy	Conversion: Driving engagement via automation.

Why It Went Viral: The Breakdown

The Power of "Boring" Utility

While many AI videos focus on surrealism or "trippy" transitions, this video went viral because it solves a tangible pain point. For small clothing brands, a professional photoshoot costs thousands. This video promises that same result for the price of an AI subscription. It taps into the entrepreneurial psychology of "efficiency" and "disruption." The choice of a Nike-style tracksuit is intentional—it’s a recognizable, high-status brand aesthetic that makes the AI generation feel "legit" rather than like a cheap filter.

The "Comment to Trigger" Loop

From a platform perspective, the primary driver for this video's reach is the engagement-to-automation pipeline. By asking users to "Comment AI," the creator triggers a surge in the comment count. Instagram’s algorithm sees this high volume of comments as a signal of "intense interest," pushing the video to the Explore page. Furthermore, the use of a "talking head" at the bottom provides social proof; we trust the tutorial more because a real person is showing us their screen.

5 Testable Viral Hypotheses

The "Magic Wand" Effect: Showing a complex task (clothing swap) being solved by a simple text prompt creates a "wow" moment that triggers saves.
The Storyboard Reveal: Seeing 16 versions of the same person in different poses proves "Character Consistency," which is the #1 hurdle for AI creators.
Brand Association: Using Nike-inspired assets leverages existing brand affinity to make the AI output look higher quality.
The ChatGPT Bridge: Showing how to use one AI (ChatGPT) to power another (LTX Studio) makes the viewer feel like they are learning a "pro workflow."

Low Friction CTA:

How to Recreate: From 0 to 1

Identify a High-Value Problem: Choose a task that is traditionally expensive or slow (e.g., fashion photography, interior design, product staging).
Set Up Your "Talking Head" Rig: Record yourself in a well-lit room. Use a circular crop or a bottom-third overlay to keep the focus on the screen recording.
Capture the "Before" Assets: You need a high-quality base model photo and a clear photo of the item you want to "swap" in.
Master the Tool (LTX Studio): Use the "Flux Kontext" or "Image-to-Image" feature. Upload both images as references.
Generate Pose Prompts: Use ChatGPT to create a list of 10 specific fashion poses (e.g., "leaning against a wall," "mid-stride walking," "seated on a stool").
Batch Generate: Run these prompts through your AI tool to create a "Storyboard" view. This visual variety is your "money shot."
Edit for Pacing: Use a fast-paced "hook" (0-3 seconds) showing the final result first, then backtrack into the tutorial.
Set Up Automation: Use a tool like ManyChat to automatically send the link to anyone who comments your keyword.

Growth Playbook

3 Opening Hook Lines

"Stop paying for photoshoots. Here is how to do it with AI."
"The secret way brands are replacing clothing on models in seconds."
"I generated 100 model poses in 5 minutes. Here’s the workflow."

4 Caption Templates

The "Problem/Solution" Template:
Photoshoots are expensive. AI is (almost) free. 📸
I used LTX Studio to swap this jacket onto my model and the results are scary good.
Want the exact prompts I used?
👇 Comment "AI" and I'll DM you the link!

Hashtag Strategy

Broad (Reach): #AI #GenerativeAI #ArtificialIntelligence #TechTrends
Mid-Tier (Niche): #AIForBusiness #EcommerceTips #DigitalMarketing #ContentCreatorTips
Long-Tail (Specific): #LTXStudio #FluxKontext #AIFashion #AIClothingSwap

Frequently Asked Questions

What tools make it look the most similar?

LTX Studio combined with the Flux.1 [dev] model provides the best clothing texture and model consistency currently available.

Why does the generated face look inconsistent?

Ensure you are using a "Character Lock" or "Reference Image" feature with high strength (0.8+) to maintain facial features.

How can I avoid making it look like AI?

Add "film grain," "slight motion blur," and "natural studio lighting" to your prompts to break the "plastic" AI look.

Is this legal for commercial use?

Check the Terms of Service of your specific AI tool; most paid tiers (like LTX Studio) allow for commercial usage of generated images.