A) MISE EN PLACE
Reference summary
- Duration: 00:57.79
- Format: vertical 9:16, 720x1280, 24 fps
- Structure: talking-head tutorial reel demonstrating HeyGen AI Agent for UGC-style content creation
- Audio: direct-to-camera creator narration; exact words inferred best-effort from caption, visible UI, and pacing
Scene / shot segmentation
1. 00:00.00-00:10.00
Hook section with phone-shot UGC example footage on screen, presenter lower center. A female creator-style vertical clip is shown as the practical target output while the host frames the feature as a new way to make UGC content.
2. 00:10.00-00:22.00
More UGC examples and social-style before/after proof, including a hand pointing at the screen to emphasize generated results and mobile-native output.
3. 00:22.00-00:38.00
HeyGen product interface section. Dark dashboard and setup screens take over, showing AI Agent-related controls, workflow panels, and configuration blocks while presenter keeps explaining.
4. 00:38.00-00:49.00
Deeper editor / media management section. Grid-based asset views and back-office screens appear, suggesting avatar, scene, or media orchestration.
5. 00:49.00-00:57.79
Presenter-forward close with strong CTA energy, likely asking viewers to comment “AI” for the link.
Visual evidence keyframes
- 00:00.00: UGC-style female selfie/creator shot framed on a phone screen, presenter lower center
- 00:08.00: finger pointing at screen, emphasizing mobile-native proof
- 00:16.00: second UGC-style clip with presenter continuing explanation
- 00:24.00: dark HeyGen interface with AI Agent-style workflow card and controls
- 00:32.00: dashboard-like panels and configuration widgets
- 00:40.00: media grid / project management view
- 00:52.00: presenter larger in frame with CTA close energy
Speech evidence (best-effort)
- speaker_count: 1
- speaker A: male-presenting creator speaking on-camera throughout
- speech style: upbeat tutorial narration, positioning the new HeyGen AI Agent feature as a way to produce UGC-style ad/social content
- likely content themes in order:
1) how to create UGC-style content using HeyGen’s new AI Agent feature
2) quick proof that the format works for social-style output
3) walkthrough of the HeyGen setup / dashboard / workflow
4) explanation of how the tool helps generate content faster
5) comment “AI” for the link
- lip visibility: full for most presenter segments
- lip_sync_strictness: medium
Invariants list (LOCK THESE)
- presenter identity: male creator in casual cap, beard, light t-shirt, speaking directly to camera from a seated setup
- layout: presenter near bottom center while examples and interface screens rotate above and behind him
- product context: HeyGen AI Agent, UGC-style content creation, social media / ad creative workflow
- design language: creator tutorial, mobile-first, dark dashboard UI, concrete examples before tool explanation
- motion grammar: hard cuts between example clips and dashboard screens, no elaborate cinematic camera move
- lighting / grade: presenter evenly lit, warm-neutral skin tones, dark interface background, bright phone-screen examples
- audio style: concise, creator-education voice optimized for shorts/reels
Variables list (TWEAK THESE)
- exact UGC example faces and scenes
- exact dashboard panels and wording on HeyGen screens
- precise narration phrasing
- exact CTA wording beyond the comment-for-link mechanic
B) SHOTLIST
Shot 1
- shot_id: 1
- timecode_start: 00:00.00
- timecode_end: 00:10.00
- duration: 10.00s
- framing: presenter lower center beneath a large mobile-video example
- lens: presenter webcam/phone-style medium crop
- camera movement: static presenter crop, brisk background swaps
- subject: presenter introduces the HeyGen AI Agent use case for UGC content
- environment: female selfie-style UGC clip filling the upper frame, social-media-native layout
- speech/audio: Speaker A hook line about creating UGC-style content using the new feature
Shot 2
- shot_id: 2
- timecode_start: 00:10.00
- timecode_end: 00:22.00
- duration: 12.00s
- framing: more UGC proof clips and touch/point emphasis on screen
- camera movement: quick cuts and proof refreshes
- subject: presenter reinforces that the output looks like social-native creator content
- environment: phone-screen examples, finger pointing, comparative proof frames
- speech/audio: Speaker A highlights the outcome and use case
Shot 3
- shot_id: 3
- timecode_start: 00:22.00
- timecode_end: 00:38.00
- duration: 16.00s
- framing: HeyGen dashboard fills most of the frame, presenter remains lower center
- camera movement: rapid UI cuts
- subject: presenter explains AI Agent setup / workflow
- environment: dark product interface, cards, toggles, and pipeline sections
- speech/audio: Speaker A turns practical and tool-specific
Shot 4
- shot_id: 4
- timecode_start: 00:38.00
- timecode_end: 00:49.00
- duration: 11.00s
- framing: deeper project/media management screens
- camera movement: hard cuts through interface states
- subject: presenter explains scaling or organizing content generation
- environment: asset grid, project thumbnails, management view
- speech/audio: Speaker A continues the workflow explanation
Shot 5
- shot_id: 5
- timecode_start: 00:49.00
- timecode_end: 00:57.79
- duration: 8.79s
- framing: presenter-forward close with remaining dashboard context behind him
- camera movement: mostly static close
- subject: presenter lands the CTA and link offer
- environment: dark interface or blurred dashboard backdrop
- speech/audio: Speaker A asks viewers to comment “AI” for the link
C) STYLE BIBLE (GLOBAL)
- visual_style: AI creator tutorial reel, UGC marketing workflow breakdown
- camera_signature: persistent talking-head lower-third with changing proof and interface backgrounds
- lighting_signature: soft creator lighting on presenter; bright mobile examples contrasted with dark software UI
- grade_signature: warm-neutral presenter, darker dashboard, high-contrast phone-screen inserts
- texture_signature: crisp app interface, handheld/phone-look proof clips, creator desk setup feel
- pacing_signature: quick promise, quick proof, practical workflow, CTA
- speech_style: direct-to-camera tutorial narration
- speaker_profile: enthusiastic, practical, creator-marketer tone
- pronunciation_profile: casual English, medium-fast, emphasis on tool name and outcome
- mic_mix_profile: dry, clear creator audio with light compression
D) PROMPT SYNTHESIS
MASTER PROMPT
GLOBAL LOCK: Create a vertical 9:16 creator tutorial reel about using HeyGen’s new AI Agent feature to make UGC-style content. Keep one male creator presenter seated near the bottom center for most of the video. He has a short beard, baseball cap, casual light t-shirt, and speaks directly to camera with energetic but practical tutorial cadence. The background rotates between UGC-style phone footage, mobile-screen examples, dark HeyGen dashboard screens, AI Agent workflow panels, media-management views, and a final comment CTA. Preserve a mobile-first, scroll-stopping structure: proof first, interface next, conversion close. Lighting on the presenter stays soft and even, with a clean creator-desk feel.
[00:00-00:10.00] Open with a realistic UGC-style female selfie or creator clip filling the upper frame, as if viewed on a phone screen, while the presenter appears lower center and introduces how to create this kind of content using HeyGen’s new AI Agent feature. Keep the frame immediately legible for social media: the viewer should instantly understand that the end goal is ad-ready, creator-native short-form content. Speaker A is upbeat and explanatory, lips visible, medium lip-sync strictness.
[00:10.00-00:22.00] Continue with more proof-driven UGC examples and mobile-native frames. Include finger-pointing or screen-emphasis moments to make the tutorial feel tactile and practical rather than abstract. The presenter keeps speaking and gesturing while showing that the output can pass as social-ready creator content. Use quick cuts with clear result-first momentum.
[00:22.00-00:38.00] Transition into the HeyGen product interface. Show a dark dashboard with AI Agent workflow blocks, setup cards, toggles, and configuration panels. Keep the presenter lower center and have him explain how the feature works in practice. The background should clearly read as real software, not a mockup. Sync sentence accents to UI changes.
[00:38.00-00:49.00] Show deeper operational screens such as a media grid, project organization view, content assets, or an editor-style management panel. The presenter continues with a practical explanation about building, organizing, or scaling UGC outputs through the tool. Maintain a creator-tutorial pace with clean hard cuts and readable interface detail.
[00:49.00-00:57.79] Close with the presenter more dominant in the frame while HeyGen context remains visible behind him. End with a direct CTA asking viewers to comment “AI” for the link. Make the final frame readable, conversion-oriented, and clearly tied to the value already demonstrated.
NEGATIVE PROMPT
Avoid warped phone screens, unreadable dashboard text, messy cutout edges around the presenter, drifting face identity, fake-looking UGC footage, over-animated transitions, robotic narration, slurred speech, lip-sync mismatch, clipping, room echo, low-contrast CTA text, random wardrobe changes, muddy UI panels, flicker, frame jitter, and generic ad visuals that do not feel native to social feeds.
SHOT PROMPTS
- Hook delta: mobile-native UGC proof clip with presenter lower center
- Proof delta: more creator-style examples and finger-point emphasis
- Dashboard delta: dark HeyGen AI Agent setup interface
- Management delta: media grid / project organization view
- CTA delta: presenter-forward finish with comment-for-link ask
SPEECH PACK
Timecoded transcript (best-effort observable reconstruction)
- [00:00.00-00:10.00] Speaker A: “Here’s how to create UGC-style content using HeyGen’s new AI Agent feature.” Emotion: upbeat, hook-first.
- [00:10.00-00:22.00] Speaker A: “This lets you generate social-native creator content much faster while keeping the output usable for marketing.” Emotion: confident, proof-oriented.
- [00:22.00-00:38.00] Speaker A: “Let me show you the HeyGen workflow and how the AI Agent part fits in.” Emotion: practical, tutorial-focused.
- [00:38.00-00:49.00] Speaker A: “From here you can manage the content, examples, or project setup inside the dashboard.” Emotion: tactical, steady pace.
- [00:49.00-00:57.79] Speaker A: “Comment ‘AI’ for the link.” Emotion: punchy CTA close.
TAKE_A
- Keep the wording close to the lines above with creator-marketing energy.
TAKE_B
- Same meaning, slightly faster and more ad-operator focused.
TAKE_C
- Same meaning, calmer and more educational.
Closest audible version
- Exact speech was not transcribed verbatim, so the lines above represent closest observable tutorial intent supported by caption, UI context, and pacing.
Safe paraphrase version
- The reel explains how to use HeyGen AI Agent to create UGC-style content and ends by asking viewers to comment “AI” for the link.