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Bring Home, On the Road
Morning light, a ramp for the dog, a glass roof for quiet miles. String lights at dusk—your car becomes the campsite heart. Warm, spacious, instantly shareable.
Product Ad, Commercial, TikTok, Instagram Reels
Video Prompt:
15s Integrated Script | “Bring Home, On the Road” Tone keywords: sunny & upbeat; natural & authentic; gentle yet powerful Music: light acoustic guitar (BPM 94), bright warm tone; add a warm “button” at the end Cast: young Asian family of three + a Golden Retriever Story arc: early-morning departure (front door) → on the road (spacious cabin) → dusk camping (car-centered canopy) Format: Landscape 16:9; vertical 9:16 cropping tips at the end of each beat 0.0–0.5s | White flash → sunlight cuts in Visual: A quick white flash; morning light sweeps across the eaves; a lens flare glides into the lens. SFX: a crisp doorbell/wind chime. Vertical tip: place the flare along the center axis at 40%–60%. 0.5–4.0s | Opening sunshine · Asian family sets off together (focus on your “loading + ramp” shot) Shot A (0.5–2.0s): At the doorstep, all three in frame, smiling. Dad unfolds a portable ramp; the Golden happily trots down. Mom wheels luggage to the tailgate; the kid raises a hand, “Let’s go.” (medium → medium-close quick cuts) Shot B (2.0–4.0s): Hand inserts: click on the dog’s chest harness; click on the child’s safety seat; a soft tailgate chime. (upbeat, snappy rhythm) VO: “Good morning, weekend. Let’s pack everyone’s little wishes.” SUPER (corner): Spacious rear cargo | Low loading lip | Pet-friendly Vertical tip: keep the dad/kid/dog triangle; use the ramp’s vertical line as a leading guide. 4.0–9.0s | On the road · a place for everyone (feature your “large interior space”) Shot C (4.0–6.5s): Push-in inside the cabin; warm light pours through the panoramic glass roof. The child focuses on building blocks on a small tray; the dog naps on the rear bench; Dad drives with calm focus. (gentle dolly-in, 35mm) Shot D (6.5–9.0s): Child’s profile medium-close + a click of the block; the dog’s nose subtly twitches; greenery streams past outside. (contrast of stillness vs motion) VO: “Spacious and quiet—everyone finds their place.” SUPER: Serene cabin | Panoramic glass roof Vertical tip: align child + dog on the vertical axis; preserve the top 1/3 glow from the glass roof. 9.0–13.5s | Dusk · canopy camping with the car at the center (feature your “tailgate string lights”) Shot E (9.0–11.0s): Blue-hour ambience. The child stretches on tiptoe to hang string lights; parents set food by the tailgate; the Golden sits, watching. (subtle orbiting move) Shot F (11.0–13.5s): Pull to a wide family shot: car/string lights/picnic blanket/family of three + dog in one cohesive space—“the car is the heart of the campsite” reads instantly. VO: “Bring the canopy under the car and make camping as comfy as your living room.” SUPER: Car-centered canopy camping Vertical tip: string lights span the top third; people + car sit in the lower mid to fill the space. 13.5–15.0s | Tagline · sunlight resolves Shot G: The child hugs the dog, laughing; parents share a knowing look; string lights sway and twinkle. VO/Tagline: “Bring Home, On the Road.” End card SUPER: Family Electric SUV | Quiet · Spacious · Understands Home (Right-bottom CTA: Book a Test Drive | Learn More) Music: warm hold with ~0.2s tail. Vertical tip: keep LOGO/CTA ≥ 8% from bottom to avoid platform UI overlap.
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How It Work
🎯 High Conversion Design
Professional aesthetics build trust and drive 34% higher engagement for product showcases.📱 Platform Perfect
Optimized aspect ratio for Instagram Reels & TikTok with no cropping needed.⏱️ Quick Impact
Deliver complete brand story in under 30 seconds with proven commercial pacing.
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FAQ
What makes this template effective for product launches?
This template combines professional aesthetics with proven commercial pacing to showcase products in under 30 seconds. The optimized format drives higher conversion rates on Instagram Reels and TikTok.
How can I customize this for my brand?
Simply upload your product images, adjust brand colors, and modify text overlays. The template maintains professional quality while adapting to your unique brand identity.
What platforms work best for this ad format?
This 1948×1064 format is optimized for Instagram Reels and TikTok, where product discovery content performs best. The vertical orientation maximizes mobile screen usage.